eCommerce Services
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Digital Marketing
Search Engine Optimization
Social Media Marketing
Video Editing
Content Marketing
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Content Marketing Overview
One of the best ways to drive traffic through both social media and Google organic search is content marketing. The more quality content a website has, the more authority the website has in Google’s algorithm. Our expert copywriters will create blog articles targeted at your audience’s geography, industry, age group, gender and more. Article types include how to, recent news, tips and tricks, industry information, information about your company and muck more. Articles are fully optimized with title tags, meta descriptions, keywords and more to drive maximum traffic from organic search. Like all our campaigns we continuously analyze the data and analytics to optimize future content to improve your ROI.
Content Creation & Marketing Services
Local Content Types
We are experts in creating all types of content including news articles, videos, blog posts, white papers, news letters and email blasts, info graphics, social media posts, how to guides, Q&A, case studies, eBooks and more. All the content we create is fully optimized to generate traffic from search engines and social media. We will create a complete content marketing and posting plan for your business based on your industry, customer interests, competitor analysis and more.
Market Research
Our content marketing services start with in-depth market research analyzing your local competitors. We use the latest opposition research software to determine what is working for your competitors, what can be improved and what to avoid. We analyze content and messaging, market and service areas, the type of content that is getting the highest engagement and interactions, posting schedule and more.
Keyword Research
With every article we are targeting 2 to 5 primary keywords and 5 to 10 related keywords. We use the latest cloud based software to determine the right keywords to target for your local market. The targeting of keywords is based on search volume and relevance to the products and/or services you offer. We are able to get these articles generating traffic through social media and organic search very quickly in conjunction with our Search Engine Optimization and Social Media Marketing Services.
Content Schema
Schema Markup is code that tells Google specific information that is used in the search results for content. The main schema types for content are Articles, Videos and News. We are able to implement all this code to ensure that your website is communicating all the relevant information about the content to Google. This will increase the content’s rankings and click through rates in search, dramatically increasing your organic traffic. It also gives the content the potential to rank well in sources like Google’s News tab which drives a huge amount of additional traffic.
Title Tags and Meta Descriptions
Quality search engine optimized articles starts with keyword rich Title Tags and Meta Descriptions. The title tag is what Google will display in search results and the meta descriptions are usually what be shown below the title. We optimize these with the right keywords that have the highest search volume and the most relevance to your content.
Analytics & Engagement Analysis
We will analyze a wide range of different data points using tools like Google Analytics and Google Data Studio to gage the effectiveness of both the content we create and the reach it generates. We look at engagement, social shares, interactions, click through rates, conversion rates and much more. We the make adjustments and optimizations to your content creation campaign based on that data to ensure your are getting maximum ROI.
Facebook & Twitter Meta Data
We optimize your the article’s and blog post’s Facebook Meta data including titles, descriptions and featured images. Facebook allows for more characters in the titles and descriptions then Google so it is important to optimize these separately. With the featured image, we want to use images that will generate clicks and shares from Facebook Feeds. We also optimize your post’s and articles’ Twitter Cards including keywords that will trigger search and clicks as well as images that will create engagement and interactions like shares and re-tweets.
Image & Video Optimization
When it comes to content image optimization is also very important to generate as much organic traffic as possible. Google does not see the images on your site so the rely on Image Titles and ALT Descriptions. We optimize these with highly relevant keywords to the content. We also index them with Google which will show up under the images tab in Google search and can drive additional traffic. We also use the latest Image Compression software to reduce the size of your images to dramatically increase page load speed. We implement code to serve the correct image dimensions to prevent unnecessary load time from larger sizes. Image & Video Lazy Loading is a is an image and video serving implementation that only loads images and videos when the user scrolls down to that portion of the article/blog post. This also decreases load time and improves user experience. We will implement lazing loading for all the media on your site including images and videos.
