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Local Pay Per Click Campaigns Overview

Boost Barrel specializes in a wide range of local pay per click advertising campaigns like Google Maps, Google Text Ads, Display, Remarketing, Google Shopping including Local Products campaigns, Facebook Page and Post Ads, Facebook Catalog Ads, Local YouTube Advertising, Bing and more. All campaigns are targeted at optimized local audiences. We are experts in keyword research, creative creation, A/B testing and every other aspect of campaign optimization. We provide the highest return on ad spend through continued optimization, keyword research, data analysis and more. We target a 10 to 1 ROAS so for every $1 in ad spend we aim to generate $10 in revenue. We provide full reporting so you understand exactly how effective we are, average customer value, cost per acquisition, cost per click, average order value, conversion rates and many other key statistics.

Pay Per Click Services

Google Local Search Ads

Google Local Search Ads are one of the best ways to increase visits to your business and phone calls. When people search for nearby businesses on Google.com or Google Maps (for example, “Italian restaurants near me”), they will see your local search ads that feature your business locations.

We utilized industry leading software for keyword research and opposition research. We are able to see the keywords your competitors are using, what is working for them and what is not, significantly decrease the time and ad spend needed to test keywords in your industry.

Our experts dive deep into the data analysis of your campaigns to optimize based on the conversion rates of different demographics and other aspects of the campaigns like time of day run. We provide full report through our Local Business Listings portal to see how the interaction results in feedback and through Google Data Studio generated reports. This gives you real time holistic reports and views of exactly how your ad campaigns are performing.

Google & Bing Shopping Campaigns

We are experts in both local and national Google and Bing Shopping Campaigns including Google Local Product Campaigns. We help to optimize every aspect of your business including page load speed and your data feeds which greatly impact conversion rates.

Our campaigns perform much better than the average because we utilize our proprietary Price Matching Software that gets the price the competitors are selling at and dynamically readjusts your pricing to the lowest if possible. Another part of our service that sets us apart is our data driven demographic optimization process of optimizing your campaigns. Our experts dive deep into the data analysis of your campaigns to optimize based on the conversion rates of different demographics. This service goes well with our eCommerce Merchandise Store service.

Campaign outcomes will vary from industry and business type but we target at least a 10:1 ROAS (return on ad spend). Click on the screen shot to the right to see an example of campaigns with an overall ROAS of a 14.10 to 1 ROAS meaning for every $1 in ad spend we generated $14.10 in revenue.

Google & Bing Search Ad Campaigns

We are expert Google Certified Ad professionals that can create high converting Text Ad campaigns for your business. We run text ad campaigns for eCommerce, Local Lead Generation Services, Brand Awareness and more. All campaign keywords, structure and other features like extensions are transferable to Bing which we also manage and optimize.

We utilized industry leading software for keyword research and opposition research. We are able to see the keywords and ad copy your competitors are using, what is working for them and what is not, significantly decrease the time and ad spend needed to test keywords in your industry.

Our text ad copy is second to none including the optimization of headlines, display URL’s and descriptions. We use a range of ad extensions, call outs and expanded ads to increase click through rates and conversions.

Our experts dive deep into the data analysis of your campaigns to optimize based on the conversion rates of different demographics. We provide full report through our Local Business Listings portal to see how the interaction results in feedback and through Google Data Studio generated reports. This gives you real time holistic reports and views of exactly how your ad campaigns are performing.

Google Text and Display Lead Campaigns

We are also experts in running Google Text and Display lead ad campaigns. We utilize both optimized landing pages and Lead Form Extensions. We have some of the best ad creative designers that will produce high converting Google Display Ads. Along side our A/B testing technology, we will continuously optimize and increase the ROAS of your campaigns.

We utilized industry leading software for keyword research and opposition research. We are able to see the keywords and ad copy your competitors are using, what is working for them and what is not, significantly decrease the time and ad spend needed to test keywords in your industry.

We provide full report through our Local Business Listings portal to see how the interaction results in feedback and through Google Data Studio generated reports. This gives you real time holistic reports and views of exactly how your ad campaigns are performing.

Facebook & Instagram Ad Campaigns

We are experts in running Facebook & Instagram Ad Campaigns. High converting landing pages combined with our industry leading software to reasearch, select and optimize targeted audiences allows us to deliver a maximum ROAS (return on ad spend). We A/B test all ad campaigns using the latest data analytics tools to further optimize your campaigns. We test absolutely everything including placements, audiences, time of day ads are run, days ads are run and much more. We can also integrate directly with your CRM making lead follow-up a streamlined process.

We view ads more than just a conversion on a landing page. They can help us drive objectives from the top of the funnel like brand awareness and reach through customer acquisition. We will also optimize your ads for quick follow-ups and higher-quality leads with custom features.

We deploy strategies like using the questions feature in ads so you we can uncover potential customer preferences, craft the creative and messaging of your lead ads based on what people have previously expressed interest in, utilize features like a review page or slide to submit and allowing them to call your business right away to start a conversation after a lead submission.

YouTube Ad Campaigns

Another ad type and platform we specialize in is YouTube Ads. We utilize optimized landing pages and high quality videos to generate an incredible number of conversions, sales and leads. We will optimize your video both for ads and for search on YouTube.

We utilized industry leading software for keyword research and opposition research. We are able to see the keywords, videos and placements your competitors are using, what is working for them and what is not, significantly decrease the time and ad spend needed to test these variables in your industry. We specialize in and optimize your ads for all placement types including skippable in-stream, non-skippable in-stream, in-feed, bumper, out stream and masthead video ad placements.

We provide full report through our Local Business Listings portal to see how the interaction results in feedback and through Google Data Studio generated reports. This gives you real time holistic reports and views of exactly how your ad campaigns are performing.

Google Data Studio

Google Data Studio reports allow us to do two things. The first is to pull a wide range of statistics out of Google Analytics, Google Ads, Facebook Ads, Instagram and Google Search Console. It gives us a holistic and granular view of your business and how your customers are interacting with you on your website, in ads and in organic search. We are able to make a wide range of adjustments and optimizations based on that data. The second thing Google Data Studio allows us to to is give you consolidate reports showing you exactly how you are performing and improving in all digital marketing efforts.

Conversion Tracking

Built-in Conversion Tracking tools register the clicks and conversions that can be attributed to your Answers, Listings and Pages experiences. We can customize which customer actions constitute a conversion for your brand to better understand the various Boostbarrel powered customer facing services and experiences a user touches during their search journey. Click-based and tag-based conversion actions help us follow conversions on or off Boostbarrel services.

Click-based Conversions

As a business, your ultimate goal is for customers to convert. One of the easiest ways we understand if your customers are converting is through clicks. Click-based conversion actions allow us to count a conversion based on any Click Type we choose. A fast food restaurant can consider each Driving Direction click a conversion, while doctor may track Book Appointment clicks. Whatever your business’ goals, click-based conversion actions let us easily track conversions based on the clicks you find important and continuously optimize your campaigns.

Tag-based Conversions

Tag-based conversion actions allow us to track conversions on any page using our Conversion Javascript tag. Let’s say a customer saw your listing on Google, visitied one of the lead pages where where Conversion Tag is installed. We can tie together each of those clicks that occurred prior to the conversion so you can understand how people move through the funnel before purchase.

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